Every web site, Facebook page, even tweets must have video, a critical tool to communicate ideas and messages. When the U.S. Department of Education introduced a new segment of their assessment test called NAEP, West Street produced a web video to explain how it works. The video was short, but it took a lot of lights, camera, action, with actors, real students, and location shoots. The NAEP assessment measures progress of education in America by randomly testing kids across the country. We have produced a number of NAEP video projects; it was great to be part of this project, and one of the best.